On average only 14% of employees understand their organisation’s strategy.
If this is true, whose strategy are the other 86% implementing?

(Metrus Group Survey)

The Content Makers look at the impact of your strategy in the external and the internal world.  We agree that both should be aligned, right?  Organisations are advised to monitor that balance closely. Afterall, a strategy without a plan remains a dream.

Our experience and network enable us to help in the following situations:

• CEOs who want a no-nonsense sounding board 
• Middle management who have problems translating the strategy into action
• A customer who is not drawn to your company or what you stand for
• Employees improvising their path through the company's values
• Regulators, politicians, and sectors who do not fully understand your business


We support you in the areas of internal and external communication, strategy implementation, change management, human resources, PR and branding

We work with you

A time of crisis provides opportunities for those who wish to adapt. Business models have changed, old habits have been shaken up. You make a difference through what you do and who you do it for. We look with you for opportunities to improve your organisation and guide you in the areas of strategy implementation, internal and external communication, general management, PR and Human Resources. We help you grow and improve.

We connect you

If this year is to be our smartest year, then we will do it together. And the content we choose will make the difference.

We build bridges for you with organizations, experts, press, media, politicians, study services and other stakeholders from culture, sports, care, education and politics. Socially, we bring topics to a large audience, through an internal debate or panel discussion, beyond the hype of the day.
Internally, we work with your most important asset: your employees. One of the biggest challenges is making sure your employees have the right skills and are motivated to help shape innovation.  What really motivates your employees? How can you support and guide them through the change?  How do you create a culture of commitment, trust and mutual responsibility

’Targeted working using a clear vision.’
‘Strong in projects.’
‘Conceptual thinking and pragmatic action.’
‘Likes to be on top of things.’
‘Open and straightforward.’
‘A strong desire to make a difference.’
‘Driven bridge builders.’
‘With heart and soul.’

These are not our words, but those of the countless people with whom we have had the privilege of working. You can find the full testimonials on our LinkedIn profiles.

LinkedIn Marleen and LinkedIn Bart

As the Content Makers, we combine our experience to offer you a unique, added combination of communication and human resources, internal and external, words and deeds.