7 - 12 /3 2022

Dubai & Abu Dhabi Real Estate Inspiration

Tour Option: visit to WK Qatar – Red Devils

"Content" ruled last week during our second visit to Dubai and the World Expo 2020.  

The Content Makers' programme was a balance between visits, panel discussions, sightseeing and many unexpected but inspiring experiences.  We were joined by a fantastic group of "fellow content seekers".
Dubai and Abu Dhabi have been positioning themselves at the heart of "creating the future" for many years. The theme for the Dubai World Expo was "connecting minds, creating the future". Sub-themes such as opportunity, mobility and sustainability convinced many visitors. 
We were welcomed in the Belgian Pavilion by director Myriam Cops and Kris Put (Attaché Flanders Investment & Trade) for an interesting panel discussion on doing business in Dubai and the importance of being present there for investments in Belgium. Thank you World Expo 2020 Dubai, Flanders Investment & Trade (FIT).
We were also very touched by the solidarity with Ukraine of the Dubai World Expo 2020 visitors. Walls full of post-its with short messages of hope. 

On average only 14% of employees understand their organisation’s strategy.
If this is true, whose strategy are the other 86% implementing?

(Metrus Group Survey)

The Content Makers look at the impact of your strategy in the external and the internal world.  We agree that both should be aligned, right?  Organisations are advised to monitor that balance closely. Afterall, a strategy without a plan remains a dream.

Our experience and network enable us to help in the following situations:

• CEOs who want a no-nonsense sounding board 
• Middle management who have problems translating the strategy into action
• A customer who is not drawn to your company or what you stand for
• Employees improvising their path through the company's values
• Regulators, politicians, and sectors who do not fully understand your business

It is about content

Poor communication is often the source of many problems.
A time of crisis provides opportunities for those who wish to adapt. Business models have changed, old habits have been shaken up. You make a difference through what you do and who you do it for.
Our approach is simple but effective: the ‘content’ is core.  Back to basics. We mould your strategy into a ‘Book of Words’—an action plan and the operational tool for your executive board. Your employees and external contacts will know where they stand immediately. The Book of Words (see additional information on this website) creates clarity about exactly what the core of your company is, and it outlines what you do not do. It contains values, targets and strategy. It will have all your people moving in the right direction. Simply put, the Book of Words becomes your GPS.

It is about people

Good communication is crucial, but it does not stop there.
One of the biggest challenges is ensuring that your employees have the right skills and are motivated to help shape innovation.  What really motivates your employees? How can you support and guide them through changes?  How do you create a culture of involvement, trust and mutual responsibility? 


It is about renewal

If this year is to be our smartest year, then we will do it together. And the words we choose will make the difference.

We believe that we are on a wave of innovation and entrepreneurship that will lead to more growth and prosperity. Old, outdated processes and habits are making way for other, better or digital ones that are much more responsive to new needs. We help your organisation work not just differently, but smarter.